Stakeholder Management Of CRM Sales System

A company was founded in 1996,a company engaged in the middle and lower end of the residential market has a real estate development level of qualified companies in the country to explore the 6 regional companies.As the company continues to expand the size of the business,the development of a variety of room types have become more diverse,new projects in the building continues to increase.The company is faced with some new challenges in the operation,encountered some new problems.Originally used EXCEL for customers,real estate information registration and management has been unable to keep up with the rapid expansion of the company's development needs.At the same time,the leadership needs of information is no longer just a real estate related information,but need to be distributed in different regions of the overall information.On the other hand,with the rapid development of IT technology,CRM sales management system has become very mature,has been the introduction of the application of large Real Estate Company.Through the establishment of CRM sales system to improve the operational efficiency of the company,enhance the company's core competitiveness,the company's survival and development has a crucial impact.In this development request,how to use project management theory and tools,Improve the management level of IT project stakeholders,and strive for the maximum support of stakeholders,making the investment project can successfully achieve the desired goal,is the biggest difficulty of IT project.From the perspective of project management,project management theory,the stakeholder management sales system project of A company as the research object to study,through the analysis of the influence of stakeholders on the IT project,describes the project stakeholders in the implementation of the project sales role in hopes of project stakeholders the management of project stakeholders,enhance the recognition of the extent of the project output results,ensure the success rate of projects.According to the CRM sales system in A company to implement all kinds of problems appeared in the process,through the SIPOC model,to identify,analysis,management of project stakeholders,and to strengthen the full communication with project stakeholders,the project management of the entire life cycle of the start,development,3 stages of trial operation for effective management.From the perspective of the implementation of the CRM sales project,this method has better applicability and practical operation,the final project is completed according to the plan,to achieve the company's expectations.