Study On Financial Risk Evalution Of Huaxiaxingfu Real Estate Enterorise

In the operation of an enterprise,financial risk is usually regarded as a kind of dangerous signal.Once the risk erupts,it will directly affect the ability of various financial indicators of the enterprise: debt service,profit,operation,payment,development ability and so on.More and more companies are going to bankrupt due to inadequate financial risk control.A relatively special industry such as real estate has a financial safety index which is only half of the other economy industrial.Therefore,the real estate industry is extremely influenced by the economic environment.Huaxia Happiness Foundation Co.,Ltd.is a representative company in the whole real estate industry,founded in 1998.It mainly relies on the "PPP Project" of local government to develop the real estate business of the company,and its business is focused on the operation business of a new industrial city mainly including park development and real estate development.In the 2017 annual report,it was found that the company's cash flow has been emerged problems.Therefore,under the constantly changing economic environment,it has great significant meaning to analyze the financial risk and its causes of the Huaxia happiness enterprise in China,and to effectively control the risk and enhance the ability to control the risk of the enterprise itself.This article firstly arrange to the related concept and theory of financial risk.Then this paper expounds the basic financial operation condition of the Huaxia happiness company,and horizontally analyzes and studies financial indexes from four aspects such as repaying ability,operation ability,profit ability and development ability to identify the risks of the China's happiness company.The certainly representative index is selected and the indexes selected in this paper are: cash flowdebt ratio,total cash debt ratio,cash payment ability,cash interest guarantee multiple,sales income cash ratio,net cash flow ratio,net growth rate of cash flow in operating activities,financing activities net cash flow growth rate and 8 indicators and so on.Through releasing the questionnaire to the related filed,through the expert scoring method to determine the index weight,the cash flow financial risk evaluation model is constructed by using the analytic hierarchy process(AHP).And select 12 comparable industries is selected for industry risk classification.The both come now are combined to form the financial risk evaluation system of cash flow.Finally,the risk evaluation system is applied to remark and sum up comprehensively Huaxia Happiness co.,Ltd.Through the above risk evaluation system,we can obviously find the risk level and the rank in the industry of cash flow ability index of Huaxia Happiness co.,Ltd.Through the analysis of external environmental factors and internal factors of enterprise,the existing problems and its causes of Huaxia Happiness co.,Ltd are summarized.Finally,for the existing problems of enterprise,effective control measures are put forward in order to provide guidance and reference to other peer enterprises.