Research On The Advertising Distribution Method Based On Urban Public Transport Vehicles In The Vehicle Cyber-physical System

On-road Ads Delivery(OAD)is an application based on the Vehicular Cyberphysical System(VCPS),where advertising data is provided by the store,and the Roadside Access Point(RAP)transmits the advertising data to the private car.If the private car driver is successfully advertised Induction,you will drive to the store.OAD is a new attempt to distribute advertising in the private car sector,which can increase the economic efficiency of the store.On the other hand,private cars to the store can ease the pressure on the road.However,OAD is also facing severe challenges,the cost of building the infrastructure required for the application,because the performance of RAP is limited,the more the number of stores in the scene,the larger the advertising area,the more RAP needs to be set.In order to solve the cost problem caused by the current high demand for RAP in OAD research,this paper proposes a road advertisement distribution method based on urban bus vehicles(Bus-OAD)in vehicle information physical system,which makes urban public transportation As the main advertising distributor,the medium bus has increased the inter-vehicle communication technology for advertising distribution compared with the communication technology between the private car and the infrastructure in the existing method.RAP will preferentially transmit the store advertisement to the bus within the communication range.The car is carried by the bus and distributes the advertisement to the private car while the bus is in the middle of the bus.In the process,the bus is still driven according to its planned route.In order to enable RAP and bus to complete the advertising distribution work efficiently,the four aspects of the objective environment’s influence on the driver’s choice of the road,the effective advertising area of the store,how to choose the bus,and how to set up the RAP are analyzed.In order to verify that the proposed method is superior to the existing research scheme,multiple sets of simulation experiments are set to evaluate the performance of Bus-OAD,and the requirements of RAP for two methods in different resistance factors,number of stores and traffic flow scenarios are compared.Quantity,further verify the stability of Bus-OAD by adjusting the number of bus lines.Through the analysis of the simulation results,it shows that this scheme can effectively reduce the demand of RAP,reduce the cost,and improve the actual benefits.