| With the acceleration of urbanization and the strong support of the state for the "three peasants and peasants",rural tourism has come into being and is developing vigorously.Rural tourism has experienced more and more mature development models such as "farmer’s house music","picking garden" and "pastoral complex".It has become an effective way to improve the "three peasants".The Central Committee’s No.1document in 2017 and the Central Committee’s No.1 document in 2018 were promulgated,and policies supported the development of the rural tourism industry.The development of rural tourism not only improves the rural ecological environment,improves the rural living standard,but also can narrow the distance between urban and rural areas,narrow the gap between urban and rural areas,and promote the comprehensive,coordinated and sustainable economic and social development of urban and rural areas.By studying the current situation of shapu town in fuqing city,this paper makes a quantitative assessment of the existing tourism resources in shapu town in fuqing city by using Delphi method and local recommendation.Using SWOT to analyze the advantages and disadvantages of rural tourism resources and tourism market in Shapu Town,the influencing factors of rural tourism development in Shapu are comprehensively analyzed,and the corresponding preliminary strategy combination is designed.At the same time,we reviewed the data of Fuqing City Statistical Bureau Yearbook,selected 13 influence factors such as Fuqing City’s regional GDP to analyze the correlation coefficient(Pi’s product moment correlation coefficient)and grey correlation analysis,and used Matlab mathematics software to weight the results of the two analyses.ranking,The main factors that determine the impact on the number of tourists in Fuqing include "retail sales of social sales products","the completion of fixed asset investment in the whole society","actual use of foreign capital","the balance of domestic and foreign currency savings of urban and rural residents",and "the percapita disposable income of farmers".Using grey prediction GM(1,1)model and grey topology prediction,the number of tourists in Fuqing City is predicted in the next few years,providing theoretical support for the study of rural tourism development management in Shapu Town,Fuqing City.Through research and analysis,it is determined that the main factors affecting the rural tourism development management in Shapu Town,Fuqing City are "products","supporting" and "markets",and proposes the direction of development: integrating related industries to do "tourism +" and form brand products;Improve the construction of rural tourism facilities,good service management;Strengthen marketing work and promote overseas.The innovation points of the research include: the innovation of the research objects,the selection of Shapu Town in Fuqing City,and the promotion of cooperation in the tourism industry in Fujian and Taiwan;The innovation of research and analysis methods,the combination of correlation coefficient analysis,grey correlation analysis,qualitative analysis and quantitative analysis will further expand the breadth and depth of rural tourism development and management. |
