Research On The Development Strategy Of Ulanqab H Guarantee Company

China's small and micro enterprises accounted for more than 90% of the number of market subjects,contributing 80% of the country's employment,about 70% of the patented invention rights,more than 60% of GDP and more than 50% of the tax.In developed countries such as the United States,Germany and Japan,the contribution rate of small and micro enterprises to economic development is about 50%,and the contribution rate to employment is 60% to 70%.It can be seen that in both developed and developing countries,it always play a great role in promoting economic growth,increasing employment and promoting the development of science and technology.However,financing difficulties and expensive problems have always been the main problems that restrict the development of small and micro enterprises.At present,the Government has recognized the positive role of financing guarantees in enhancing the credit of small and micro enterprises and solving the problem of financing difficulties.By adding credit to small and micro enterprises,the financing guarantee Company has become an important bridge for the communication between banks and enterprises,and has played an active role in solving the problems of financing difficulties and financing of small and microenterprises.In this paper,taking the Ulanchab H Guarantee Co.,Ltd.as the research object,we analyzes the external environment of the company by using PEST analysis method and Porter's "Five Forces Model" analysis method,and summarizes the opportunities and threats faced by the company,on the basis of collecting and collating the internal data of H Guarantee Company's development status and consulting the information of the guarantee industry.And then analyzing the internal environment of the company,summarize the advantages and disadvantages of the company.Finally,the SWOT analysis method is used to derive the strategic alternative,and it is suggested that the company should choose ST strategy and identify four key business.Around the development strategy,Through the refinement of the guarantee business workflow,the construction of a comprehensive and controllable anti-guarantee system and the establishment of responsibility traceability system implement of competition strategy,to build a competitive advantage.Implement the safeguards strategies through five aspects,which is operational management,risk prevention and control,human resources construction,company incentive mechanism and information management.Through the research of this paper,the company's development strategy is clearly put forward,which is helpful to help the company seize the opportunity and avoid the threat,make full use of the internal resources and capabilities,realize the the steady and healthy development under the guidance of the regulations and policies.On the other hand,it will provide a certain theoretical reference and practical guidance for other guarantee companies to formulate development strategies,get through the industry integration period.This study has positive and far-reaching significance for the stable development of regional guarantee,the alleviation of financing difficulties of small and micro enterprises,the promotion of industrial upgrading,the promotion of sustained and steady growth of regional economy and the maintenance of long-term stability.