Research On The Factors Affecting The Intention Of Parking Behavior Of Shared Bicycle Users

The rapid development of mobile Internet has provided opportunities for the development of the sharing economy with shared bicycles as the main representative in China in recent years.Shared bicycles combine the most popular mobile payment,big data,Internet of Things and other emerging Internet technologies to provide a new way to solve the “last mile of the city”.In the rapid development of shared bicycles,it also exposed problems such as chaos and arbitrage,and a large number of crowds occupying public areas,which has put tremendous pressure on city management.What are the characteristics of users who regulate parking shared bicycles? What factors influence the parking intention of shared bicycle users? This paper obtains user information through market research,and uses the method of describing statistics and binary selection model to study the characteristics of users who will pay attention to standard parking.Based on the theory of planned behavior,this paper uses the method of structural equation modeling to obtain the factors influencing the parking intention of shared bicycle users,and proposes relevant suggestions to guide users to regulate parking.This paper uses the projection technique in market research to encourage respondents to express their potential attitudes,so as to obtain real and effective information.In the subsequent questionnaire survey,pre-investigation and formal investigations were carried out successively.The residents of Wuhan City were selected as the survey object,and the combination of stratified sampling and unequal probability two-stage sampling was adopted.In this pre-survey,the validity and reliability of the questionnaire were passed,and the structure of the questionnaire was reasonable.A total of 550 questionnaires were distributed in the formal survey,and 426 valid questionnaires were collected,with a total recovery rate of 77.5%.Finally,according to the survey results,using the method of descriptive statistics,the characteristics of the gender,education level,occupation,frequency of sharing bicycles used by the shared bicycle users,and whether the areas where the users frequently move have parking areas,whether there is any shared bicycle parking phenomenon Analysis.The Logic model is used to analyze the user characteristics of the selective specification parking.The structural equation model is used to deeply explore the factors affecting the parking behavior of shared bicycle users.Through the empirical research on the survey data,this paper obtains the relevant conclusions of the intention of sharing the parking behavior of bicycle users: First,the influence of perceptual behavior control on the intention of parking behavior of shared bicycle users is significant;secondly,the perception of consequences has a greater impact on behavioral intention;Third,female users are more inclined to regulate parking sharing bicycles;fourth,users with bachelor degree or above pay more attention to standard parking sharing bicycles;fifth,users who use bicycles at least once a week pay more attention to standard parking sharing bicycles;Users who use shared bicycles to commute to work,go to school,and go out to play more attention to standard parking and sharing bicycles;seventh,users who frequently share bicycles in the activity area are more likely to park at random;eighth,the active area has a perfect parking area.Users are more likely to pay attention to specification parking.Finally,according to the research conclusions of this paper,reasonable suggestions on how to improve the parking behavior of shared bicycle users are put forward.