The Comparative Analysis Of The Characteristics Of Financial Products Between Joint-stock Commercial Banks And State-owned Commercial Banks

The financial products of domestic banks have been developed rapidly since they were introduced by Everbright Bank in 2004.The types of financial products are increasing day by day,and the scale of assets is increasing explosively.State-owned commercial banks lead in the development of financial products by virtue of high credit,large assets,many outlets and stable customer base,while Joint-stock commercial banks lag behind in the development of financial products.By comparing the development characteristics of the two kinds of commercial bank financial products,we put forward some suggestions for the development of financial products of Joint-stock commercial banks.Firstly,this paper studies the definition,classification and development stages of financial products of commercial banks,and the differences between Joint-stock commercial banks and State-owned commercial banks lead to the different development of financial products.Then,this paper compares and analyzes the development characteristics of various factors of financial products of Joint-stock commercial banks and State-owned commercial banks,such as the number of issuance,currency,income type,product term,monthly effect,the number of investment varieties and expected return.It is found that Joint-stock commercial banks are less sensitive to market changes,and their financial products follow the development of Stateowned commercial banks closely;but the expected return rate of financial products is higher,pricing is more radical;the risk of financial products is higher than that of State-owned commercial banks,and more tend to transfer risk to customers.Subsequently,this paper further empirically analyzes the impact of the characteristics of financial products,macroeconomic indicators and Commercial Bank indicators on the expected return of financial products.Empirical analysis shows that most of the variables of the two types of commercial banks,including State,Term,M2,Totalasset,NPL,ROA and Noninterest,have significant differences on the expected return of financial products.The analysis of differences shows that the design of high-priced financial products of Joint-stock commercial banks does not follow the origin of "agent financing",but is more to enhance the competitive advantage of financial products,absorb market funds and meet the demand for funds.Finally,the article puts forward suggestions for the development of financial products of Joint-stock commercial banks.It is suggested that Joint-stock commercial banks should standardize the pricing process of financial products,comprehensively consider the changes of macro-market indicators,bank indicators and product characteristics,and other factors,so that the pricing behavior of financial products can be reflected in the changes of various factors,so as to create reasonable revenue expectations for customers and return to the source of financial management for customers.