YD Equity Crown Funding Project Business Plan

The application of Internet technology to the traditional business model had a disruptive influence,the germination of the Internet equity Crown funding in the new financial business model.This phenomenon occurred in big background of our country,to promote the "public entrepreneurship,people's innovation",the development of equity Crown funding platform has a very important business interests and social benefits.From the global data,in 2011 there are 1.4 billion in equity Crown funding funds,is raised through the global public platform to raise,and in 2012 the amount of Crown funding has more than 2.8 billion US dollars.In 2007,the number of the world's public platform is only not more than 100,to the end of 2012,the number has more than 700.However,with the rapid development of Crown funding ownership platform,the Internet financial platform in recent years,the frequency of chaos,a serious impact on the development of equity Crown funding and investors' enthusiasm,through various surveys and analysis found that the majority of the current domestic Investors dare not participate in the reasons for the public ownership of the following main aspects: First,the domestic Internet financial platform for illegal fund-raising and platform escape serious problem;the second is the Internet Crown funding investors are worried about the risk control issues,it is decided Thirdly,investors cannot judge the profitability of the public ownership project,cannot obtain the withdrawing proceeds from the public financing projects,and doubt the authenticity of the information disclosure of the financing projects.Fourth,the shareholders of the Internet Crown funding platform cannot find the strength of the shareholders as a strategic financial investors,investors generally do not understand the ownership of the project profit model,and the uncertainty of the value of investment projects affected the healthy development of the industry.In summary,YD shares of the public platform to take advantage of YD Group's own brand and resource advantages,in response to the above problems can be designed to solve these problems business model,so that the YD Crown funding platform from the other public ownership platform to stand out,Occupy the market,to win business opportunities.The business plan of this project is based on the Crown funding Internet Crown funding platform for research and analysis.First of all,on the Internet the equity of Crown funding platform background significance,global and China's stake in equity Crown funding market environment and the development of China's mainstream equity of the operation situation of equity Crown funding platform are introduced.Then mainly introduces YD Crown funding in the core business model of equity Crown funding platform;On this basis,the use of the STP method to segmentation and target market selection,and formulate the marketing strategy of combination;Finally,the core part of the project: the investment and financing plans,including exit way,revenues and expenses forecast,profit forecast,forecast the balance sheet,cash flow forecast and project investment benefit evaluation.Thus obtained the YD equity profitability indicators of Crown funding platform,using the net present value method,internal revenue and investment payback period method of YD equity Crown funding platform to judge the feasibility of the project,for the project investment decision-making provides data reference;By analyzing the external environment and internal operating mechanism risk,to reveal project risk,in pursuit of high yield at the same time,also give investors realize the project risk.The project relies on YD itself powerful platform credit advantage,YD group subsidiary,is proposed to the registered capital is 100 million Yuan(paid-in capital,as a stake in equity Crown funding platform risk reserve fund),the early stage of the project launched a total investment of 100 million Yuan,from YD group company invested 80 million Yuan,holding 80%.A round of funding plans to introduce angel investors(VC),20% of the shares.Finally YD equity Crown funding platform project for comprehensive analysis,I think,whether from the platform of the company's market environment,and according to the business model of YD equity Crown funding of market segmentation and positioning,and from the financial Angle to analyze,YD stake all Crown funding platform project is risk control,the characteristics of high return on investment is a long-term investment strategy financial investors,and have good credit background of conglomerate diversification of good projects.