Business Plan On The Project Of Qing Yuan City BA Ecological Farm

China is the most populous country,has enough to produce a broad market space,along with social progress and people's income increased year by year,the middle class population base expanding consumer demand for agricultural products will be more and more obvious differentiation,affluent life consumer demand gradually shifted health,safety,environmental protection,high-quality agricultural products.Due to environmental pollution,the traditional planting extensive use of fertilizers,pesticides,hormones,leading security issues of agricultural worrying.And an increase in food safety issues prominent wealthy population,high demand for agricultural products will become a fast-growing trend.At the same time promote the deepening of urbanization,many rural gradual hollowing out,the younger generation are run to the city,it is only the part of the elderly left behind in rural areas,a large area of farmland lost shortage.Plus the central document in recent years,has always stressed the importance of development of ecological agriculture and introduced a series of supportive policies for ecological agriculture.These factors for the development of ecological agriculture to provide a broad market opportunities and good prospects for development.And to provide high-quality agricultural products of ecological agriculture will gain greater room for growth.Faced with this market environment,we propose the establishment of BA ecological farm project in Qingyuan City,the ecological cycle of planting and breeding business pomelo,Qingyuan chicken.This article is the business plan is designed for Qingyuan BA ecological farm project to develop the business plan will make comprehensive use of strategic management,marketing management,operations management,human resource management,financial analysis and data planning and decision sciences,etc.theoretical knowledge,a comprehensive plan for the strategic direction and mode of operation of the project.In this paper,the impact of the macroeconomic environment for enterprise development,micro-environment and industry factors were analyzed to identify key success factors of this project,through the "Porter's Five Forces" "PEST" analysis models to establish the strategic direction of enterprise development.Established based on strategic thinking,on the status of industry analysis,combined with STP marketing strategy to establish market positioning of the project,according to the marketing mix strategy 4P analysis tools,and experience marketing analysis,develop marketing strategies for the target market.This paper also human resources planning and operations management designed to provide data support for financial projections.This article will also provide financing plan,financial analysis and forecasting and risk analysis and an analysis of countermeasures.By analyzing the text,you can see eco-farm with strong market potential and good market prospects.Qingyuan BA ecological farm project feasible.After the completion of the project can not only promote the project around the farmers to get rich,but also will promote the development of ecological agriculture in Qingyuan City,with great economic interests,ecological and social benefits.