Research On The Development Strategy Of Guangzhou Branch Of X Free Trade Zone

December 12,2014 held a State Council Executive Meeting pointed out that relying on the existing new district and park,three free trade zones will be built in Guangdong,Tianjin and Fujian special region.Three dividend policies of Chinese economic development(Change on the free trade zone of the regulation mode,Trade transformation,Innovation in the financial system)will havethree effects: the reform demonstration effect,the element agglomeration effect and the effect of regional linkage.With the free trade zone settled in Guangdong,Guangdong Financial District ushered in a historic opportunity for development.The free trade zone provides banks with new market opportunities and business space,but also conducive to commercial banks to strengthen business innovation.Therefore,commercial banks have to take great importance on the release signal of thefree trade zonepolicy;catch the opportunity for the financial system innovation;follow up,research and trace on customer demandby strengthening policy;strengthen internal and external linkage region communication;strengthen business innovation measures;and actively respond to the influence of the free trade zone setting up.As an example of theGuangzhou branch of X Bank,after a full investigationofthe PEST analysis,five forces analysis and SWOT analysis of various methods,analysis of the external environment in the Guangdong trade business development,it clearly pointed out the five problems of the macro environment of the four issues and industry environment,and combined with the X bank's internal environment facing the advantages,weaknesses,opportunities and threats analysis.Based on the above analysis,the following analysis of the coping strategies is: Firstly theGuangzhou branch of X Bankneedclarifybusiness development goals of the free trade zone,grasp the direction of business innovation and seize the trade business development opportunities through combining the characteristics of Guangdong Free Trade Zone.Secondly,in order to protect and controlthe business practice smoothly in the free trade zone,the article continues to analyze on the aspects of trade businesspromotingorganization,organization preparation,function system construction,marketing promotion,resource input and risk defense.At the same time,it also provides reference and guidance to the development of commercial banks in China.