A Cases Study On Marketing Strategy Of A Insurance Company

In recent years,China economy has greatly developed,the people living standard has been improved,and the awareness of insurance has changed greatly,which leads the domestic insurance market show a geometric multiple growth.Because of the strong support of the state policy,the number of main bodies entering the insurance industry is also increasing.With the increasing of market share,China insurance enterprises have obtained high economic income.But because of the increasing number of insurance agents,the market competition is becoming more and more serious.Moreover,because of the serious homogeneity of the products introduced by insurance companies,the scramble for market share has become the norm in the domestic insurance industry.At the same time,the state has relaxed the policy of foreign insurance companies to sell their products in China,so for China insurance companies,they should not only resist competition from domestic competitors,but also guard against counterattacks from foreign insurance companies.Therefore,to cope with the pressure brought by the fierce market competition,domestic insurance companies must enhance their core competitiveness and strengthen the pertinence of their products.This paper will take the China insurance industry as the research background,take the marketing strategy of A Insurance Company property insurance product as the research object,use the scientific marketing theories and methods to help A Insurance Company to analyze the current problems of property insurance product marketing,find out the root cause of the decline in the sales performance and market share of the related products.Subsequently,combined with the actual operation situation of A Insurance Company,this paper will select suitable marketing strategies and sales models to help A Insurance Company to solve the marketing dilemma of property insurance products.China insurance industry has been developing rapidly since its recovery,but in the past it was restricted by state policies,so the vast majority of the market share is in the hands of the state.With reform and development,China entry into the WTO,insurance industry management policies are gradually liberalized,so more and more private,joint ventures and foreign-owned insurance companies appear in China.Although in such a big and good growth environment,the products of A Insurance Company property insurance still encounter marketing difficulties.If not solved for a long time,it will be eliminated in the fierce industry competition.Therefore,this paper will formulate a series of effective marketing strategies for the property insurance products of A Insurance Company,and solve the marketing dilemma of the property insurance products of A Insurance Company once and for all.At the same time,these research results can also provide scientific guidance and reference to the marketing management of other insurance companies in China.