The Study On Marketing Strategy Of Liaoning YJ Shopping

It is well known that in western marketing theory,the "direct marketing" has the epoch-making significance,straight after marketing includes a variety of types,and the compound(television direct marketing is one of the main forms,in the progress of science and technology today,many western countries in the aspect of television straight after marketing already has a significant development and progress,and extensive investment in practical application.However,in contrast,China's TV direct marketing is still in the primary stage,which equates direct marketing with simple "simplified channels".We only pursue the pure connection with customers under formalism,but do not pay attention to the interaction with customers.We cannot effectively grasp the core concept of "personalized needs of different customer groups",which also leads to great difficulties in China's direct marketing.On the whole,TV direct marketing is still not mature enough in China,and still needs more efforts in theoretical research.Therefore,to truly understand the meaning of direct complex marketing,to establish a direct complex marketing system that can respond quickly,and to improve the system management including the industry dynamics of the enterprise and the status of external resources of the enterprise,is an important step to improve the rapid development of China's direct complex marketing.Taking liaoning radio and television should be preferred shopping channels,for example,from the straight after the marketing situation of our country TV,internal and external environment of enterprises is analyzed,and then through the market strategy,market segmentation,target positioning based on the basic of the SWOT analysis method,the 4P-T strategy method,PEST analysis,consumer behavior research,enterprise environment analysis of liaoning province should be preferred shopping complex marketing case analysis,Using these analysis results can be directly to the appropriate good shopping make good market positioning,and five ways of marketing strategy in combination with a reasonable solution should be preferred shopping in product quality,price,supply chain,logistics,customer database management and customer service aspects of the problem,and give a good solution.Therefore,the direct marketing development of domestic TV shopping is accelerated.