Study On The Countermeasures Of Tourism Development Of RV In Guizhou Province

RV tourism sprout in the early 20 th century in Europe and America,the development in China is late.Since the reform and opening up,the economy of our country has developed rapidly,people’s material life has been improved day by day,and the pressure has also doubled.The freedom of RV tourism makes more people experience the beauty of being close to nature.In recent years,with the support of national policies,economic development and the improvement of road traffic conditions,our country’s RV tourism industry has started in various provinces and cities.By combing the related literatures of domestic and foreign RV tourism,this paper finds that there are few researches on regional RV tourism in China,especially in Guizhou.Guizhou Province has a pleasant climate,deep national culture,rich and diverse tourist resources.In recent years,tourism has developed "well blowout".As a new type of leisure tourism industry,RV tourism has sprouted in Guizhou.However,the speed of its development is still very slow,whether Guizhou Province has the basic conditions for the development of RV tourism,what problems exist in the development,and how to make the RV tourism develop in Guizhou.This article will carry on the concrete discussion.According to the theory of regional tourism planning and consumer behavior,and combined with the research results of scholars on RV tourism,this paper determines the research ideas of this paper: firstly,taking Guizhou as the research area,through the basis of the development of RV tourism in Guizhou,At present,the development of RV tourism in Guizhou Province and the impact of the development of RV tourism in Guizhou are analyzed from three aspects: the current development system of RV tourism in Guizhou.Secondly,according to the theory of consumer behavior and the related research of RV tourism,the questionnaire is designed to investigate and analyze the characteristics of consumer behavior of RV tourism in Guizhou.Finally,the problems existing in the development of RV tourism in Guizhou are summarized,such as the small number of RV camps.Moreover,the problems of imperfect infrastructure,low social awareness of RV tourism and insufficient marketing means are discussed.The countermeasures to develop RV tourism in Guizhou are put forward from three aspects: strengthening the construction of RV camp,Develop marketing strategies and avoid the negative impact of RV travel.