Study On The Market Development Strategy China Tourists Travel Industry To Vietnam

With the development of China's economy,the number of Chinese tourists to Vietnam shows an increasing trend.As the biggest source country of Vietnam,China has a great influence on Vietnam's tourism industry.In order to promote more Chinese tourists to Vietnam,it is very important for Vietnamese tourism to make effective development strategies.The research content of this paper is divided into the following parts:First of all,this study analyzed the background,through the Vietnam Tourism,travel more and China status of ASEAN's detailed analysis,put forward the significance of this study from the perspective of theory and reality,from the research of the tourism industry in Vietnam,and the construction of the idea of this research.Secondly,through the analysis of the current situation of China's tourism in Vietnam,this paper comprehensively analyzes the resources and value of Vietnam's tourism industry.According to the STP analysis of China Vietnam tourism market,the article divides the Chinese tourist market into three parts: border tourism,inland tourism and business tourism.Among them,the mainland tourism market segmentation has great potential;Then,from the economic,cultural and social point of view,analyzes the influencing factors of Chinese tourists to Vietnam Tourism,and analyzes the advantages and disadvantages of Vietnam Tourism by SWOT analysis method.This paper selects three countries with ASEAN tourism competitiveness,analyzes their success in the development strategy of China's market,and draws lessons from it and applies it to the development of China's tourism market in vietnam.Finally,is the empirical analysis of Chinese tourists to Vietnam tourism.This part selected respondents from China and Vietnam in two places,and the object is divided into:never travel to Vietnam and arrived in Vietnam Tourism,through analyzing the travel intention but not to travel to Vietnam Vietnam tourism market perception and travel to Vietnam and the Chinese tourists perception of market,analysis Vietnam Tourism Advantages and shortcomings,and then put forward relevant opinions on reform anddevelopment strategy to Vietnam tourism industry,to promote the development of travel industry in vietnam.