Research On The Development Of The Private Banking Business Of Commercial Banks In China

As a new financial services of commercial banks, private banking is a kind of comprehensive financial service covers the financial and non financial field, financial institutions to provide personalized privacy to high net worth clients strong. In recent years, the rapid development of high-speed growth of our economy and the capital market to promote the rapid accumulation of family and personal wealth, high net worth individuals develop continuously, there appeared a huge private banking market. But because of the commercial bank private banking business in China’s development time is not long, whether it is the diversity of products, management maturity, organisation, or professional talent, China’s private banking business compared with developed countries there is a big gap. In view of this, in view of China’s fast expanding population of high net worth and the growing demand for financial services, should be based on private banking customers on the demand for appropriate strategies to promote the development of the private banking business. First the characteristics of the private banking business is analyzed, confidentiality strong, highly personalized, comprehensive strong demand is the biggest difference between the private banking business is different from the general personal financial services, on this basis, analyzed the current situation of China’s private banking business as well as the empirical analysis demonstrates the factors influencing the development of private banking business, total bank assets management, customer asset scale, the number of outlets, brand are important factors affecting the development of private banking business in China, and asset management capabilities, service quality and market development ability is the most important factor, the varieties of products homogenization serious, professional services team is not high, the development as well as single mode is the most fundamental reason to hinder the development of China’s private banking business. To provide a shortcut to the development for the development of private banking business in China, the foreign mature development of the private banking business is introduced, and the development of the private bank business of our country enlightenment: mixed operation is the best choice, and should be from the technology, talent, products, services and other aspects of a multi pronged development. Finally, in view of the present situation, the private banking business in China, the characteristics of the environment and the Enlightenment of foreign customers, starting from the financial behavior of China’s high net worth, respectively from four aspects of marketing, service, product innovation and talent for our better development of private banking business and puts forward some feasible strategies.