Study On The Current Situation Of Tourism Resources And Countermeasures For Development And Utilization In Jiulong County

With the development of social economy,tourism is gradually becoming one of the most important entertainment methods in modern human social life.For ethnic minority areas,vigorously developing tourism is an important measure to promote its social and economic development,and is an effective way to achieve precise poverty alleviation and build a well-off society in an all-round way.The research on regional tourism resources survey,evaluation and development and utilization has important practical significance for the healthy and sustainable development of regional tourism.This paper takes Jiulong County of Ganzi Prefecture,a Tibetan-Tibetan settlement,as the research object.Based on the investigation and analysis of the current situation of tourism resources,this paper makes a comprehensive evaluation of the current situation of tourism resources development and utilization,and investigates the characteristics of tourists and potential markets in the region.The SWOT analysis method is used to analyze the development advantages and disadvantages of the tourism industry in the region as well as its external opportunities and external challenges.Based on this,reasonable suggestions and countermeasures for the development and utilization of tourism resources in Jiulong County are proposed.The research results are as follows:(1)Jiulong County has various types of tourism resources,rich in natural resources and unique human resources.It involves 8 main types such as geography landscape,water scenery,biological landscape and human activities,as well as 28 sub-categories and 74 basic types.(2)Analysis and evaluation of tourism resources show that the tourism resources of Jiulong County have high historical and cultural,artistic appreciation and scientific research value,and Jiulong County has good conditions for resource development.The development of tourism resources in Jiulong County can bring better economy.,social and environmental benefits.There are 2 special-grade tourism resources in Jiulong County,accounting for 25% of tourism evaluation scenic spots,5 excellent-level tourism resources,accounting for 62.5% of tourism evaluation scenic spots,and 1 general-level tourism resources,accounting for 12.5% of tourism evaluation scenic spots.The overall quality of tourism resources in the county is good and has a strong competitive advantage.(3)Visitor characteristics and potential Market analysis shows that tourists are mainly middle-aged,with a high level of education,liberalized occupations,and prefer a leisure travel experience.The ecological,outdoor development,leisure and holiday tourism market has great prospects,and can use local advantages to vigorously develop eco-tourism,outdoor development tourism,leisure and holiday tourism market.(4)The results of SWOT analysis show that Jiulong County has rich natural and humanistic tourism resources and is located in the two-hour tourist economic circle of Huanong Mountain in Ganzi Prefecture.The economic location advantage is outstanding.In terms of policy advantages,the county party committee and county government attach great importance to it.At the same time,Jiulong County has development disadvantages such as poor transportation infrastructure,imperfect tourism industry system and insufficient development of tourism brands.Jiulong County currently has external opportunities such as expanding domestic demand and tourism into the national strategic system,and transforming the economic development mode in the era of low-carbon economy.However,it also faces contradictions in hydropower,mineral development and tourism development,and increased competition in regional market homogenization.External challenges such as fragile ecological environment and difficult cultural protection.(5)Proposing the following suggestions and countermeasures for the development of tourism in Jiulong County: improving the tourism management system from three aspects: establishing regional tourism cooperation organizations,establishing professional tourism industry associations,and perfecting tourism policies and regulations;strengthening the construction of tourism talents;and strengthening tourism Construction of transportation,reception and entertainment infrastructure;increase the protection of natural and cultural tourism resources.