Haier's Profit Model Analysis And Profit Quality Evaluation Based On "Rendan Heyi"

The development of big data,Internet of things and other technologies makes traditional manufacturing enterprises explore new development models.As a representative of traditional manufacturing enterprise transformation,Haier keeps up with the times and proposes "Ren Dan He Yi".Based on the analysis of the successful experience of Haier profit model update in this paper,it can bring enlightenment to the manufacturing enterprise transformation and upgrading to some extent.In order to explore the successful experience of Haier's profit model,this paper,based on the research of scholars at home and abroad,mainly adopts the profit model analysis model composed of five elements: profit source,profit point,profit lever,profit barrier and profit maker.Study found that: this profit model innovation based on user needs,user experience and user viscosity model profit source,through main business upgrade formed stable continuous profit points,three platforms built on a solid profit leverage,and through the good brand reputation and rapid product iteration and deepen the channel layout builds a solid barrier of profit,good profits,and at the same time give Haier boost profit and development.Since the quality of profit model can be reflected from the quality of profit,this paper further analyzes the performance effect of Haier's profit model under "Ren Dan He Yi" by using the profit quality evaluation system composed of four dimensions,namely stability,growth,income and profit.By comparing the financial index data of Haier from 2005 to 2018 after it put forward the "Ren Dan He Yi",it is found that Haier has improved the benefit of profit quality through the innovation of profit model.In terms of its own comparison,it has improved the stability,growth,income and profit of profit quality.This paper analyzes the profit model and profit quality based on Haier's "Ren Dan He Yi" concept.Through the analysis of Haier's profit model,the conclusion is drawn: to form a good profit model,enterprises need to ensure stable profit sources,develop new profit points,create high-quality profit leverage,build a solid profit barrier and cultivate keen profit makers.