Hongxin Company's Business Plan On Project Of Screw Shaft

Guangdong Haifeng Co.,Ltd.is the main agent of imported brand ball screw,which was established in 1997.In the past ten years of development,accumulated a large number of customer resources,certain screw assembly technology.Based on the good expectations of the market,the company is expected to use existing platform resources to re-register and establish a company,Guangdong Hongxin,to realize the research and development,production and sales of its own brand ball screw.For this reason,the author is entrusted with the form of business plan,and the investment plan of the ball screw project is analyzed and introduced in detail.Ball screw is a new device which can convert rotary motion to linear motion.Because of its unique excellent technical performance,ball screw pair has the advantages of high axial stiffness,high reverse positioning accuracy,motion sensitivity,no crawling at low speed,low friction loss,high transmission efficiency,low wear and tear,long service life and simple maintenance.It has been widely used in the industrial field,mainly used in automobile machinery,printer machinery,lithium battery machinery,packaging machinery,feeder,cutting machine,3C electronic equipment,manipulator,automobile manufacturing industry.A number of world famous brands have been formed abroad,such as Rexroth Germany,THK Japan,NSK.Because of its wide application,there are also screw manufacturers in China,but due to the lack of funds,management and technology,most of them are inadequate product accuracy,unstable quality,and more use in the low-end market.There is still a lot of room for domestic substitution in the middle and high-end market.In recent years,the rapid development of China's industry,the rising cost of labor,equipment manufacturing market demand,and thus to the machine parts industry including ball screw has brought huge market potential.This business plan mainly includes the following aspects:The first part is introduction.The second part gives a general introduction to Hongxin Company and the ball screw project.The third part makes PEST and SWOT analysis of macro and micro environment of the project respectively.The forth part introduces Marketing Plan.The fifth part presents Financial Planning and Analysis.The sixth part refers risk analysis and countermeasures.Through the above complete planning and analysis of the project,the operation outline of the project is clear.The revised internal rate of return is 35%,which is much higher than the expected rate of return of 20.365% required by investors.Therefore,this investment plan is feasible.