Research On The Business Development Strategy Of XB Securities Company

At present,China's economic supply-side structural reform has entered the deep-water period,and the reform and opening up has been further strengthened.All walks of life are closely following the opportunities of the times and accelerating the optimization and upgrading of their respective industrial structures.During this period,financial institutions played a pivotal role in helping the development of the real economy,solving financing problems for SMEs,and providing investors with rich investment channels.The financial industry has a global role in the entire capital market..As the most important participants in the primary and secondary markets,securities companies have always had a unique position in the process of gestation,development and maturity of China's capital market.However,with the rapid development of Internet finance,the upgrading of information technology,and the continuous innovation of new investment tools,the securities industry is facing unprecedented competitive pressure.The repeated reduction of the average commission rate of the industry has led to the continuous decrease in the commission fee income of brokerage services.It also makes the operation of many local small and medium-sized brokerages difficult.How to strengthen its ability to survive and develop in the current market environment,optimize and adjust various main business development strategies,and develop a business development strategy with more market competition potential,which has become the core problem that China's securities companies need to improve.Firstly,according to the current situation of XB securities company's business development and its position in the industry,this paper analyzes the current status of the four main businesses of XB Securities Company and their respective problems,as well as the causes of various problems,and then Using SWOT analysis method to analyze and analyze the internal advantages and disadvantages of XB securities companies,external opportunities and threats,and use the Boston matrix method to classify the four main businesses,and summarize the objectives of XB Securities' business development strategy.And principles,and ultimately designed to develop business development strategies for the four main businesses.This paper hopes to provide some reference and reference value for the local type of local small and medium-sized brokers of the same type through the analysis of XB Securities' business development strategy and related suggestions.