| With the continuous deepening of reform and opening up,the development of small and medium-sized enterprises has entered rapidly.China has produced a large number of small and medium-sized enterprises every year,but the problems that arise in the management of small and medium-sized enterprises that cannot be ignored have led to a relatively short life cycle for small and medium-sized enterprises.For small and medium-sized enterprises,talents are the source and driving force for enterprise development,especially attracting high-quality talent resources.How to attract talents and retain talents is an urgent problem for SME managers.Faced with this problem,this study takes the representative of SMEs of SMEs as an example to conduct research and propose related solutions.This paper firstly takes the problems that SU company has in performance management as the starting point,according to the problem,proposes and designs a performance management system that conforms to the current situation of SU company.First,analyze the research background and significance from a macro perspective,and provide a theoretical basis for SU’s performance management system.Second,in-depth analysis of SU’s current performance management status and problems,third,drawing on scientific performance management methods,combining 360-degree and KPI performance appraisal methods,designing performance appraisal indicators,and determining new appraisal methods and appraisal systems.Finally,in order to ensure the smooth implementation of the performance management system,relevant measures are formulated in the system,culture and organization.The research results of this paper can promote the optimization of SU’s performance management system,further improve the company’s performance,and realize the sustainable development of SU company.It has certain reference for the emerging Internet advertising company to build a perfect performance management system. |