Research On The Development Of Leisure Agriculture In Xingyang City

With the increasing level of comprehensive economic development in China,the process of urbanization is accelerating.In order to adjust rural industrial structure and promote diversified agricultural development,leisure agriculture,as a new industry integrating agriculture and tourism,not only promotes the development of modern agriculture,expands the employment of farmers,but also accelerates the construction of new countryside and contributes to the construction of harmonious socialist development.However,in the process of rapid development of leisure agriculture,there are also many problems,such as lack of innovation in the development model,inadequate infrastructure,brand characteristics and so on.In recent years,Xingyang City,taking advantage of its unique geographical advantages,is close to Zhengzhou,capital of Henan Province.Leisure agriculture has also developed rapidly.At present,a number of star-rated leisure agricultural tourist attractions have been formed around Xingyang City.At present,the leisure agriculture in Xingyang City mainly consists of five development modes: pastoral agriculture tourism mode,popular science education tourism mode,farmhouse tourism mode,folk custom tourism mode and returning to natural tourism mode.In this paper,the development of leisure agriculture in Xingyang City is taken as the research object.Based on the detailed analysis and summary of the development of leisure agriculture at home and abroad,the development status of leisure agriculture in Xingyang City is studied.Through the statistics and analysis of the questionnaire of leisure agriculture tourists in Xingyang City,this paper understands the travel habits and choices of consumers,and then analyses the problems existing in the development of leisure agriculture in Xingyang City.Then it studies the advantages,disadvantages,opportunities and challenges in the development of leisure agriculture in Xingyang City by using SWOT analysis method,and provides more substantive reference for the subsequent countermeasures and suggestions.On the basis of fully understanding the existing problems in Xingyang City,this paper puts forward corresponding countermeasures and suggestions,including precise support of government policies,strengthening standardized management,improving infrastructure,innovating development ideas,optimizing development mode,building brand culture,developing regional characteristics,increasing publicity and broadening marketing channels,so as to better promote leisure in Xingyang City.Benign cycle and sustainable development of agriculture.