Research On Value Evaluation Of Internet Enterprises Shun Network Technology

Since the advent of the Internet,the Internet has brought a new global revolution to the entire human world,and the wave of information has gradually spread to the whole world.Because the Internet has great convenience,although China's Internet industry started late,in a short period of time,China's Internet development has achieved brilliant results.Nowadays,the size of Internet users in China,the number of Internet companies,The number of Internet-related products is among the highest in the world.At the same time,many of China's outstanding Internet companies have begun to seek listing opportunities at home and abroad,many of which have achieved amazing results,which attracts the attention of investors around the world.However,unlike traditional enterprises,Internet companies have advanced Internet technologies and special profit models,as well as high intangible assets,large investment in R&D,and unstable development.These characteristics bring value assessment to Internet companies.Difficulties.Therefore,how to conduct scientific,objective and reasonable value evaluation of Internet companies has become a hot spot of concern.At present,there is no relatively complete and systematic enterprise value assessment system in the Internet industry.Starting from the specific Internet enterprise value evaluation case,this paper first introduces the concept and characteristics of Internet enterprises,expounds the difficulty of value evaluation of Internet enterprises,and analyzes the discomfort of traditional value assessment methods when applied to Internet value assessment.On the contrary,the real option model has better performance in theoretical analysis because of its better characteristics for enterprises with uncertain problems.Finally,Shunwang Technology Co.,Ltd.takes the real option model and the traditional valuation method to evaluate the enterprise value of Shunwang Technology,compares the valuation result with the market value and draws a conclusion,which proves that the real option model is on the Internet.Enterprises are advanced and applicable when conductingvaluations.It is hoped that this can promote the use and promotion of the real option evaluation principle in Chinese enterprises,especially in listed Internet companies,and can provide reference and reference for the in-depth research and rapid progress of Chinese enterprise value assessment theory.