The Application Of Fuzzy Comprehensiveevaluation Method In The Evaluation Of Internet Enterprise Value

From the agricultural era to the industrial era and then to the information age,technology continues to drive the creation of new human world.The Internet,is to change all the forces on a global scale launch a profound change affect all human dimension,a human being standing in the forefront of a new era.And Internet companies as a typical representative of emerging industries with high return,high risk and uncertainties of this,along with its carrier in the form of special value,it makes the application of traditional valuation methods into a bottleneck,and thus can not reasonably accurate assess the true value of Internet companies provide a useful basis for enterprise managers and investors.Thus,how to use scientific and effective evaluation model to carry out valuation of Internet companies has important theoretical and practical significance.Based on the relevant theories at home and abroad and the existing research results,this paper defines the concept of internet enterprise and its value from the relevant theory of enterprise value evaluation,and analyzes the unique characteristics of Internet companies for their mainstream development The applicability of value assessment methods.And then through the Internet business model of business operations specific analysis,to extract a comprehensive response to the performance of Internet business model of business performance indicators of the index system.Then,the fuzzy comprehensive evaluation method is used to make a comprehensive evaluation of the constructed index system.In the course of implementing the comprehensive evaluation method,the index is weighted by the analytic hierarchy process(AHP).According to the membership degree theory of fuzzy mathematics,the qualitative evaluation index and the dimension inconsistency index are dimensionlessly processed.Finally,the evaluation model based on the index system is combined with the option pricing model to get the real option value evaluation model based on the fuzzy theory.In the end,the paper applies the model to the enterprise value evaluation of JMEI,and compares the evaluation result with its market price,proving the feasibility of the value evaluation model proposed in this paper.