Suzhou CZSD Culture Media Co.Ltd..Research On Development Strategies

With the slowdown of economic growth,the advertising market is also showing a downward trend.Outdoor advertising is an important part of the advertising industry.Under the new economic situation,it also faces new problems and opportunities.This paper takes Suzhou CZSD Cultural Media Co.,Ltd.as the research object,combines the industry development situation and the related theory research of development strategy of the company,analyses the development situation and existing problems of the company itself,and uses PEST and Five Forces Model tools to analyze the development environment the company is facing,and points out the challenges and directions of the company.On this basis,this paper further combs the company through SWOT analysis method,clarifies the company's strengths and weaknesses,plans the company's strategic mission,strategic principles and strategic objectives,determines that the company's development strategy is a diversified development strategy,with outdoor advertising business as the main line,vigorously develop a variety of advertising business types,achieve diversified business at the same time,always.In the forefront of Suzhou advertising industry.The path design of strategy implementation is also given.Through cooperation strategy,the diversified development of the company can be realized by joint venture,property right alliance and non-property right alliance with other companies.In order to avoid risks and promote the smooth implementation of diversification strategy,this paper also puts forward five levels of safeguard measures,including organizational system safeguard: establishing organizational institutions and rules to meet the needs of diversification strategy development;resource safeguard: capital safeguard,customer safeguard and social relations resources safeguard;talent safeguard: diversification development needs diversified professionals;business safeguard.Obstacles: Diversified business should be carried out on the basis of existing capabilities to avoid blind diversification;Corporate culture guarantee: play the role of corporate culture topromote the smooth implementation of the strategy.