Research On The Influence Of Individual Information Ability On Entrepreneurial Intention

Since premier Li Keqiang proposed "mass entrepreneurship and innovation" at the BBS summer davos in 2014,entrepreneurship activities in all walks of life have been in full swing and a wave of entrepreneurship has been set off across the country.For a long time,innovation and entrepreneurship play an extremely important role in the sustainable development of China's economy.In the context of economic restructuring,disappearing demographic dividend and insufficient economic momentum,the party and government attach more importance to innovation and entrepreneurship.Therefore,the study of entrepreneurship is of great significance.Foreign studies on entrepreneurship started early and have been more in-depth.At present,a relatively mature theoretical system of entrepreneurship has been formed.However,the focus on entrepreneurship in China only started in recent years.Therefore,the research on entrepreneurship is still in the theoretical interpretation stage.There is a big gap between the research status and our attention to entrepreneurship.At present,most colleges and universities in China have offered courses related to entrepreneurship.Although there are few people who have the potential as entrepreneurship leaders and finally embark on the road of entrepreneurship,it is quite necessary to cultivate entrepreneurial knowledge,entrepreneurial thinking and entrepreneurial ability of college students.Combined with the theory of planned behavior,entrepreneurial intention can predict entrepreneurial behavior.People are rational and will consider the consequences of an action before implementing it.Entrepreneurial intention is affected by many factors,such as individual characteristics,environmental policy,social capital,opportunity identification,ability level and so on.Undoubtedly,the recognition of entrepreneurial opportunities can stimulate entrepreneurs' entrepreneurial enthusiasm and intention.However,not everyone can find a good business opportunity.Zhang yuli(2009)believes that in the information society,individuals who are good at obtaining and utilizing information are more likely to find entrepreneurial opportunities.Based on this logical relationship,this paper takes information ability as the independent variable and entrepreneurial intention as the dependent variable,considering the intermediary role of opportunity recognition between information ability and entrepreneurial intention,and whether risk perception plays a regulating role between opportunity recognition and entrepreneurial intention.First of all,this paper summarizes the theoretical basis of the research: the theory of planned behavior,the ternary interaction determinism,and the related research results of information ability,opportunity identification,risk perception,and entrepreneurial intention,and elaborates on their concepts,dimensions,and interrelationships,so as to provide theoretical basis for subsequent empirical research.Secondly,this paper selects the scale with high maturity at home and abroad,collects relevant index data through questionnaire survey,and USES Excel,spss19.0 and AMOS20.0 to conduct descriptive statistical analysis,reliability and validity test,correlation analysis and regression analysis on the obtained questionnaire results.Finally,the paper draws the following conclusions: 1)opportunity recognition plays a complete intermediary role between information ability and entrepreneurial intention;2)the moderating effect of risk perception between opportunity recognition and entrepreneurial intention is not significant.The research value of this paper is as follows: first,the relationship model between information capability and entrepreneurial intention in Chinese context is established,which enriches the research on the influence of entrepreneurial intention.Secondly,opportunity recognition is introduced into the model as an intermediary variable between information ability and entrepreneurial intention,which further reveals the action mechanism of information ability on entrepreneurial intention.Thirdly,based on the theoretical model of the relationship between information ability-entrepreneurial opportunity identification and entrepreneurial intention,risk perception is selected as the moderating variable to adjust the relationship between opportunity identification and entrepreneurial intention,which deepens the research on the influence of entrepreneurial intention.Fourth,previous studies on entrepreneurial intention mainly involve university students.This paper expands the scope of research object to practitioners in enterprises and public institutions.Without industry restrictions,it can better detect the distribution of entrepreneurial groups.