Research On The Financial Competitiveness Of C Company Based On Factor Analysis

The publishing media industry undertakes the special mission of providing public media products and public services needed by the industry.It is an important carrier for the public to obtain information and meet the spiritual and entertainment needs of our country.With the development of society and economy,media enterprises have sprung up like bamboo shoots after a spring rain,so the competition is very fierce,especially the financial competitiveness,which plays an important role in the overall competitiveness of enterprises.Media enterprises have the characteristics of huge investment and long product production cycle,which shows that they are more prone to financial crisis,so this promotes media enterprises to pay more attention to financial competitiveness and put forward higher requirements for them.This paper mainly sorts out and discusses the analysis conclusions of experts in various countries on financial competitiveness,elaborates the theoretical content of financial competitiveness under the above premise,and studies the relationship between financial competitiveness and corporate competitiveness.After research the composition of corporate financial competitiveness factors,on the basis of the evaluation system to build and create a complete evaluation system,and in 20,including 2017 C enterprise,media companies,listed companies as samples,using factor analysis,using SPSS statistical tools for financial competitiveness evaluation,and know the final score and ranking situation;Finally,a comparative study was carried out from multiple parts to sort out the practical problems encountered in the development of C enterprise and find reasonable solutions and measures based on the problems.