Case Studies Of Cross-Cultural Management Of X Group

Under the tide of globalization,multinational enterprises have developed vigorously.However,there are cultural differences between the country where the parent company of a multinational enterprise is located and the country where the subsidiary company is located.It is easy to form cultural conflicts,which have a certain impact on the operation and management activities of the enterprise.Therefore,it is very important for multinational enterprises to explore and study the cultural differences between the home country of parent company and the country of subsidiary company,the causes of cultural conflicts and the solutions to the problems.On the basis of fully respecting each other's culture,it is necessary to avoid the adverse effects of cultural differences,promote the cultural integration of enterprises,and ultimately achieve the business objectives.Based on the previous research results of cross-cultural management,combined with the relevant theories of cross-cultural management,this paper uses case study method to analyze the cross-cultural management of X Group(USA-based)through four typical cases,including organizational level,individual level,cultural differences,change in external environment and so on.Through the analysis of the causes of X Group's cross-cultural management problems,this paper puts forward corresponding solutions: choosing cultural integration is the only way,clarifying the power and responsibility of senior management,strengthening human resources management,establishing cross-cultural management mechanism,etc.It is not only the solution to the cross-cultural conflict of Group X,but also a universal reference for other American enterprises invested in China.The conclusions of this paper are as follows: Firstly,management originates from culture and exerts influence on culture.Secondly,for multinational enterprises,cross-cultural management is an important factor to determine the success of enterprise management.Thirdly,cross-cultural management should pay attention to not only the impact of static cultural differences on management,but also enterprise organization,individual level and the changes of external environment.Fourthly,for the long-term investment and development of American multinational enterprises in China,cultural integration is the only way.