A Study On Financial Risk Pre-warning Of St Xinmei Based On Efficacy Coefficient Method

The real estate industry is an important pillar of the development of the national economy.However,due to its high investment cost and large environmental impact,the financial risks of the real estate industry remain high.It is significant for real estate enterprises to learn to use the financial pre-warning model.So they can timely sense the existence of corporate financial risks,and take targeted measures to improve performance.This paper mainly uses the literature collection method and case analysis method,combined with the development characteristics of China's real estate industry,selects the improved efficacy coefficient method to establish a financial pre-warning model for real estate enterprises,and uses ST Xinmei as an example to verify the reasons for the company's financial crisis.It reflects the significance of financial pre-warning research.First of all,this paper sorts out the research results of scholars at home and abroad,and finds the most suitable method for real estate financial risk pre-warning-the improved efficacy coefficient method.Then,it introduces the principles and advantages of the method,which provides a theoretical basis for the construction of the financial risk pre-warning model and the improvement measures.Then,with reference to the "Enterprise Performance Evaluation Standard Value" and the research results of scholars at home and abroad,combined with financial and non-financial indicators,the real estate financial risk pre-warning indicator system was initially constructed.Pearson correlation analysis was used to select key indicators,and the analytic hierarchy process was used to determine the index weights,thus establishing a real estate financial risk pre-warning model.ST Xinmei is a well-known real estate company in Shanghai.It was first marked as a ST company in 2015 and fell into financial crisis.It has not yet been uncapped.This article takes ST Xinmei as an example to carry out the application and verification of the model.Firstly,it analyzes the competitive environment of ST Xinmei from three aspects: enterprise development,macro environment and industry environment.Based on the financial risk pre-warning indicator system established in this paper,the improved efficacy coefficient method is used to calculate the financial evaluation index of the enterprise,and the financial risk level of the enterprise is judged.The results show that the evaluation results are basically consistent with the actual business conditions of the company.Then,based on the single index coefficient,combined with specific financial indicators and data,it analyzes the reasons for the financial distress and puts forward some relevant improvement measures,with a view to help ST Xinmei to get rid of financial risk as soon as possible.At the same time,it helps other real estate companies to strengthen their understanding of their financial risks and promote healthier development.