Research On Optimization Of Customer Marketing Strategy In X Bank S Branch Outlets

With the entry of interest rate market in China,Jinrongshichang’s rapid development,the banking business inadvertently changed dramatically.The growing income of Chinese residents,the explosion in the wealth management market,supply-side reforms,and consumer upgrading have all brought new business space for banks,but at the same time,competition within and outside the industry has become increasingly fierce.Among them,wealth management,micro-finance and other directions are the subsectors targeted by banks.However,the bank network is an important channel for developing these businesses,expanding the market,marketing and maintaining individual and SME customers.If the network is still marketing customers in the traditional business model,three steps,one door,five steps and one store,That could be overwhelmed by huge rental and manpower costs.At this moment the bank relies on the network transformation,from which to find the breakthrough of customer marketing,find new profit growth point,is imminent!Firstly it expounds the key channel and powerful weapon of X Bank S Branch,using the dot transformation as a machine,using 4Cs marketing theory,4R marketing theory,differentiated marketing strategy,precise marketing strategy,customer relationship management CRM,SPIN sales strategy,Incentive Theory-XY Theory and other theories and strategies as tools,in accordance with the trend,quickly establish an effective network customers marketing strategy with industry competitiveness.Secondly,it analyzes the current situation of customer marketing in branch S of X Bank.Through the analysis of customer satisfaction of branch offices and the analysis of employee satisfaction of branch offices,it is understood that the crux is: branch customers are not satisfied with services and products,and branch employees are dissatisfied with income and positions.Network leaders are not satisfied with employeeperformance and ability.From shallow to deep,from the surface and inside,dig deep into the truth and seek solutions to the problem.Finally,this paper puts forward some suggestions on the optimization of customer marketing strategy in branch S of X Bank: through integrated marketing customers,scene-marketing customers,efficient management of customers,consulting marketing customers,establishing assessment methods,etc.,to seize market share,and manage steadily.Expand business,improve profits,shape their core competitiveness,and achieve sustainable development.