Research On The Development Of Qingdao's Brand Economy Under The Leadership Of The Government

The brand economy has become an important feature of Qingdao's economic development,becoming an important driving force for urban economic and social development,and forming a unique Qingdao characteristic in the country.In the face of the tide of economic globalization,Qingdao,as one of the earliest cities in the country to implement the brand economic strategy,as a well-known “brand capital” in the country,how to maintain regional competitive advantages,we must start from promoting the development of brand economy,driven by innovation.The engine promotes the development of brand enterprises,brand economy and brand cities.Based on the theoretical discussion of brand and brand economy,this paper deeply studies the development status and experience mode of Qingdao brand economy.Through benchmarking the development of Shenzhen brand economy and identifying the shortcomings and shortcomings of Qingdao brand economic development,it proposes Qingdao to promote The strategic direction and countermeasures for the development of brand economy provide meaningful reference for Qingdao to promote the continued success of the brand economy in the forefront of the country.The full text is divided into four parts.The first part defines the connotation of brand and brand economy,sums up the origin of China's brand theory,develops the important connotation of brand economy and the significance of developing brand economy,and finds the intrinsic link between brand and brand economy.The research on the subject of economic development lays the theoretical foundation.The second part mainly starts from the status quo of Qingdao brand economy development,studies the development history of Qingdao brand economy,and summarizes the important achievements and successful models of Qingdao brand economic development.The successful model of Qingdao is “the brand awareness awakens,the leading enterprises and entrepreneurs lead,the government strongly supports the protection,adheres to the development of high-end quality brand,and the linkage of brands in various fields such as economy,service and government affairs”.The third part focuses on the challenges and opportunities facing the Qingdao brand economy in the context of the new era.In contrast to the development of the brand economy in Shenzhen,Qingdao faces a serious shortage of follow-up forces such as the Qingdao brand,a large gap between the government's guidance and service functions,the need to improve the performance of new and old kinetic energy transformation,and the imperfect construction of talents and intelligence,which restricts the development of the brand economy.problem.At the same time,Qingdao's development of brand economy also has three advantages,such as geographical location and historical and cultural advantages,brand city advantages,and urban economic growth advantages,as well as the in-depth implementation of the “One Belt,One Road” national strategy,the construction of new and old kinetic energy conversion demonstration zones Shanghai,the 70 th anniversary of the founding of the Chinese Navy,and the successful hosting of the 2019 Global(Qingdao)Venture Capital Ventures Conference.Three new opportunities for the successful organization of the Qingdao Summit.The fourth part puts forward the strategic direction and countermeasures for the development of Qingdao brand economy,focusing on specific aspects around strengthening the brand's sustainable development strength,improving the government's service market ability,deepening the innovation-driven strategy,and deepening the recruitment and talent introduction project.