Empirical Research On Service Strategy Of Manufacturing Enterprises In Shandong Province

With the comprehensive promotion of the major project of new and old kinetic energy conversion in Shandong Province,the construction of strong province has become an important target task for the development of national economy in the province.To achieve this goal,it is necessary to push manufacturing enterprises to accelerate the transformation and upgrading.The overall rise of the service-based strategy in the global scope,in order to lead the transformation and upgrading of manufacturing enterprises,to promote the transformation of manufacturing enterprises business model provides a possible path of innovative development.However,there is still a great dispute between the current relationship between service strategy and enterprise performance.This makes manufacturing enterprises still face the risk of failure in the process of service transformation.Therefore,it is necessary to discuss the development status,type characteristics and performance of the service strategy of manufacturing enterprises in Shandong Province.On the one hand,it can provide more theoretical support for the transformation of manufacturing enterprises towards the direction of service in the future;on the other hand,it can provide suggestions for Shandong province to promote the development of manufacturing industry and build a strong province of manufacturing.Firstly,the thesis sorts out and analyzes the relevant literature and theory of manufacturing enterprise service strategy,clarifies the research status,and determines the research objectives,perspectives and framework.Subsequently,comprehensively utilizing the micro-data of listed manufacturing enterprises in Shandong Province,in-depth study of the development status and type characteristics of the manufacturing strategy of manufacturing enterprises in Shandong Province,the research found that:(1)Shandong Province manufacturing enterprises have a higher overall import rate of service,and the service business has become There is general consensus,but the quality of service business needs to be improved.(2)The service strategy of manufacturing enterprises in Shandong Province can be divided into “manufacturing specialization” orientation,“process integration” orientation,“function diversification” orientation and“service integration” orientation.Four types;(3)Shandong Province manufacturing enterprise service strategy shows significant differences between different regions,different industries,and different listing periods.Then,based on the above conclusions,according to the pursuit of market value,profitability,growth potential and operational efficiency of manufacturing enterprises,a new performance indicator system including market performance,financial performance,operational performance and growth performance was set up,and the service was completed.An empirical study of the relationship between the degree and type of strategy and firm performance,and theoretical interpretation of the empirical results,enriching the relevant theoretical system.The study found that:(1)U-shaped relationship between service level and market performance of manufacturing enterprises is not related to financial performance,positively related to growth performance,and negatively related to operational performance;(2).type of manufacturing enterprise service strategy is related to growth performance and operational performance It is not related to market performance and financial performance;(3)the empirical results based on different industry data are basically consistent with the whole sample,indicating that the correlation is stable,but the impact of service level on growth performance and operational performance varies with industry differences.Finally,combined with the actual situation of the service-oriented strategy of manufacturing enterprises in Shandong Province,from the two levels of government and enterprises,the corresponding policy recommendations were put forward around the implementation of manufacturing enterprise service strategy and the construction of strong provinces.