Research On The Grid Marketing Strategy Of QD Rural Commercial Bank

As the transformation and upgrading and and market-oriented economy,the competition among financial industries is intensifying,and diversification,differentiation and individualization of customer demand become increasingly evident.It is difficult for a single marketing model to satisfy the market demand.QD Rural Commercial Bank,as a local financial institution,it is urgent to formulate a systematic marketing strategy in line with the current business development,and ensure the implementation of the strategy through various measures under complicated,various and competitive market environment,thus comprehensively enhance core competitiveness.Based on the theoretical framework of marketing,through literature review and market research,with the support of a large number of real data,this paper makes a detailed analysis of the current marketing situation of QD Rural Commercial Bank.Moreover,with PEST method and Porter's Five Forces Model and other theoretical tools,based on the detailed analysis of macro and micro environment,the paper analyzes the advantages,disadvantages,opportunities and challenges of its marketing strategy by using SWOT analysis,and raises targeted and operable countermeasures.Based on this,we build a grid marketing model that meets the needs of its business development,and establish grid division standards,and design grid units in detail,by using STP theory to subdivide and locate its target market and and use grid marketing theory.Also,we elaborate organizational structure,salary assessment and scientific and technological support,so as to carry out grid marketing continuously and effectively.Therefore,we come to a conclusion that it is necessary and feasible to implement grid marketing strategy in QD Rural Commercial Bank.This paper,which studies the grid marketing strategy of QD Rural Commercial Bank,provide some significance on further optimizing marketing strategy and promote transformation and development,and become a model for marketing strategy of other rural financial industries.