Research On Marketing Strategy Of L RuraL CommerciaL Bank

The rural commercial bank is the basic Level in the financial service industry of our country.With the domestic financial economy gradually becoming active in our country,the rural commercial bank began to actively seek the expansion of the external market in recent years.And the expanding field of Internet financial market has become the primary goal for many rural commercial banks to expand their markets.However,with the gradual deepening of the marketing work of rural commercial banks in the Internet financial market,the managers of commercial banks begin to fall into the probLem that the marketing effect is not obvious.Therefore,it is necessary to research the marketing strategy of rural commercial banks.The article takes L rural commercial bank as the research object,and anaLyzes and thinks about the current marketing status of L Bank by means of literature review and case analysis.In the process of analyzing the marketing status of L rural commercial banks,the PEST and SWOT analysis models were mainly used to carry out the research on the market environment in which L Bank is located.After the research and thinking of the problem,the current marketing of L Bank in the Internet financial environment mainly has problems such as the lag of marketing concept and insufficient introduction of financial service technology.In response to these problems,the article builds on the marketing strategy of L Bank based on the segmentation of the financial market in which L Bank is located.