Research On The Adjustment Of R Company's Strategic Transformation Plan

With the development of information technology,the development of "Internet +" and the popularity of mobile platforms,the financial disintermediation phenomenon has been even more serious,and the customers of bank and the decline of credit card increments have shown that bank customers are accelerating the loss,and banks are gradually slowing down the pace of new sites,or even negative growth.For a manufacturing enterprise relying on the development of bank sites,the slowdown of the coverage and quantity growth of the outlets directly affects the size of the company's traditional security products market,and the original enterprise advantages have been gradually weakened.How to make strategic transformation according to the market environment has become a priority problem for R company.In 2015,the R company team,relying on previous knowledge of the banking system and practical experience of sites-building cases,comprehensively transformed the product structure,trying to transform from security products to bank network transformation and upgrading areas.According to R company's current development situation,this paper uses SWOT analysis model to explore the hidden problems in the current transformation strategy,such as lack of ability to collect data and integrate information,dislocation of human resources planning and strategy,lack of single innovation ability of product structure,etc.And in view of these problems,find out the hidden reasons behind the transformation.Through discussing the adjustment of R company's transformation strategy and combining with the actual situation of the company's operation process,this paper puts forward some problems that need to be improved and optimized in the future development,including management,concept,product,manufacturing and other angles to elaborate the adjustment plan.At the same time,in order to ensure the effective promotion of the adjustment program,a series of safeguards are put forward.Through the transformation of development concept,business process reengineering,promoting the construction of information technology,strengthening the construction of talent team and other aspects to consolidate the transformation effect,to achieve the healthy and sustainable development of R company.To sum up,based on the actual situation of the development of bank outlets and the demand for customers,this paper puts forward positive and implementable adjustment suggestions for the transformation strategy of R company,so as to complete the overall transformation of R company.At the same time,it is a benign promotion for the development of enterprises of the same industry type,and can actively promote industrial change,product innovation and service mode change.