| With the rapid development of the domestic economy,people’s economic income is also rising,the consumption capacity is also gradually improved,and then intensified is the competition in the home appliance industry.Before the development of the Internet,people usually bought products at the local appliance sales points,which means that the wider the store coverage of the brand,the more market shares the company occupies and the more profits it makes.On the one hand,home appliance enterprises are less profitable,on the other hand,enterprises need funds to expand stores.Based on this situation,similar financial was born.Similar Financial is mainly to increase the number of stores and expand the scale of enterprises by occupying the funds of suppliers.As a giant in the household appliance retail industry,Suning took the lead in applying the financial financing mode in its early operation and achieved great success.However,the following Internet era has completely overturned the original sales model of home appliance products,which has also given Suning great trauma.In the early stage,suppliers could only rely on the sales channels of Suning to sell their products.However,after the development of the Internet,suppliers could break away from the constraints of retailers and directly sell their products to consumers,and the financial financing mode mainly used the funds of suppliers.Therefore,how Suning’s similar financial mode continues in the Internet era and its financial impact on enterprises are the issues discussed in this paper.This paper is divided into six parts.The first chapter is the introduction,which mainly explains the background and significance of this topic,summarizes the theoretical findings and research results of domestic and foreign scholars as a whole,and introduces the logical framework and research methods of this paper.The second chapter introduces the relevant theoretical basis,and expounds the concept,motivation and possible financial risks of similar financial.The third chapter takes Suning as an example,introduces the background of Suning,analyzes how the enterprise applies the class financing mode in the Internet era,and how to use the obtained funds in other ways to obtain benefits,and explains the analysis of the financial characteristics of similar financial from three aspects: most from debt sources for current liabilities,net cash demand and cash turnover period.Chapter four analyzes the impact of similar financial on Suning from two aspects of positive effects and potential financial risks.Chapter five is the summary of the full paper and putsforward the related Suggestions to the potential financial risk,and makes the prospect to the future of the enterprise. |
