Research On The Marketing Strategy Of JS Bank Insurance Business In Henan

With the continuous development of domestic financial liberalization,the cooperation of insurance companies and banks has become the trend of conformity with the integration of financial services.Since the emergence of Bancassurance in China in 1990s,banking agency insurance has developed into an important intermediary business revenue source for commercial banks.It plays a decisive role in the intermediary business revenue of commercial banks.However,with the increasingly fierce competition,the problem of extensive management inevitably appears,and the customer complaints have increased dramatically,which directly affects the social image of the bank.For the study of commercial banks marketing problems of bancassurance,this paper takes Henan Province as the research object JS bank insurance business case analysis,the bank insurance business marketing environment,and a variety of marketing problems existing in the development of marketing strategy,analysis,analysis of Henan province JS bank to carry out banking insurance marketing the external environment,points out the opportunities and challenges of the advantages and disadvantages of Henan Province,JS bank has,according to the marketing strategy of the development of Henan province JS bank,in order to promote the development of the bank insurance business,get in the market competition for survival.This paper adopts the method of case study,from the current situation,the domestic insurance market in Henan Province,the environment of JS bank,after reading a large number of insurance market and marketing books,combined with the knowledge of MBA theory and JS of Henan province banking practice,formulate feasible marketing strategy for Henan province JS bank insurance business fast out"the recession stage,the successful implementation of the business has practical significance for the transformation of commercial bank insurance agency business to provide a referencevalue.