| China Life Insurance Company Ltd.("China Life" or "the Company") is the largest life insurance company in China. China Life is a core member of China Life Insurance (Group) Company which is one of the Fortune Global500companies and one of the World’s Top500Brands. China Life is a well trusted insurer with its long history, solid financial strength, strong competitive edge and well-known brand name. The company dominants China’s life insurance market since its establishment. With the Progress of innovation and open, WTO, The CLIC faces an extremely difficult trial.Many new insurance companies and even foreign insurance companies enter, the company faces many problems, especial in individual insurance, needs a new development strategy.The Gansu branch is a branch of China Life in Gansu province, it also is the largest life insurance company in Gansu. The company has the most branches, and has above40%share in Gansu. In recent years, due to increasing competition, The Company faced unprecedented challenges in both underwriting and investment businesses amid a significant growth deceleration of the life insurance industry. The Labour cost keeps rising, and agent force faces recruitment challenges.、Based on the author’s working experience, this article accumulated and collected a large number of data. On the basis of insurance company’s marketing and related theory, it also made a detailed elaboration and a research in a current situation of Gansu branch, applied SWOT analysis method. This article made a summary and analysis in China life insurance market status and Gansu life insurance market situation, and then targeted on this Point, the author analysis marketing situation and existing Problems of one of The Gansu branch of China life. |
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