Research On The Improvement Of Consumer Credit Business In Baoshang Bank Under The Background Of Internet Finance

Since the reform and opening up 40 years ago,economy of China has taken off,and its GDP has ranked the second in the world.In the past,economic growth mainly depended on export and investment,but the marginal benefit of export and investment to economic growth showed a decreasing trend,and consumption will become an important means to drive the economy.With the continuous improvement of China's residents' economic income and the change of their consumption habits,the consumption market has ushered in an unprecedented opportunity.According to the prediction of relevant institutions,the scale of consumption market is in the hundreds of billions in China.A huge market space and potential of the consumer finance has become the focus of many financial institutions compete for,the rise of the Internet financial exacerbate the traditional commercial Banks in the challenge of modern consumer credit business,based on the contractor's bank,the Internet consumer credit products and Baoshang BANK consumer credit products as contrast,and combined with the current situation analysis of typical consumer credit,combined with the actual operating characteristics,find the Baoshang BANK consumer credit business improvement countermeasures,make the Baoshang BANK a breakthrough in the field of consumer business,and gives reference to the other bank.In this paper,based on analyzing the consumer credit market of our country,the discovery of consumer credit industry market prospect and its significance to the development of the bank the next step,and the mainstream consumer financial models on the market and consumer credit products were analyzed,combined with the method of SWOT to analysis the advantages and disadvantages of Baoshang BANK to promote consumer credit business,from the perspective of banking development trend and the linkage of business transformation,put forward the strategy of Baoshang BANK develop consumer credit business,and analyzes its feasibility,in order to combine China's consumer market,financial market conditions to transform the consumption credit business of Baoshang BANK provide corresponding countermeasures and suggestion.