The Analysis Of The Present Situation Of The Commentary On The Tour Guide Of Shanxi Merchants' Courtyard And The Study Of The Promotion Path

In recent years,with the development of tourism planning,scenic area management,urban planning and other disciplines,the research on the guide interpretation system has been paid attention.At present,the research on the guide interpretation system of the Shanxi Merchants' courtyard is still in its infancy,and the study of the guide interpretation system is still in the stage of visualization.Although the research on the commentator of the Shanxi Merchants' courtyard is more and more obvious in recent years,there is a lack of comprehensive understanding and understanding of the tourist commentary system.The purpose of this study is to fully understand the system of tourist commentaries in domestic tourist attractions,and study the construction of commentary on tour guides in Shanxi Merchants' courtyard,so as to explore a way to improve commentary system suitable for Shanxi Merchants' courtyard.The Shanxi Merchants' courtyard contains rich knowledge of the humanities,and the compilation of the guide commentary has become an important link in the development and management of the Shanxi Merchants' courtyard.A review of the science of Shanxi Merchants' courtyard guide commentary not only can help tourists better understand the knowledge of the humanities,to achieve a deeper level of tourism experience,improve tourist satisfaction,and can transfer to the tourists Shanxi culture and folk art,to guide and standardize the behavior of tourists,to better promote the protection of Shanxi and the subsequent development.Based on the analysis of the content frame,myths and legends,the contents of the humanities and literary allusions in the Shanxi Merchants' courtyard,this paper summarizes the characteristics and existing problems of the commentary in the Shanxi Merchants' courtyard.On the basis of literature reading and trial investigation,this paper analyzes the present situation of the commentary on the Tour Commentary in Shanxi Merchants' courtyard,andconstructs the content points and writing requirements of the commentary on the tour guide of Shanxi Merchants' courtyard.By using the method of tourist questionnaire,we analyze the tourists' needs of content construction indicators,evaluate the importance of these indicators in the commentary of Shanxi Merchants' courtyard,and draw tourists' needs.Based on the analysis of the above content,the conclusion of the construction of the content of the commentary in the Shanxi Merchants' s courtyard is obtained.The results show that the compound tour guide word content framework has been basically formed,visitors of Shanxi Merchants' s courtyard guide commentary demand with fun and humanistic content of allusions,and based on the analysis,the tourists of Shanxi Merchants' s courtyard guide word analysis demand status of Shanxi tour guide commentary words,in the preparation of specific compound tour guide at the same time,according to the specific circumstances of the whole construction of the compound "welcome","travel notes","compound profile" and "scenic spot","farewell words" in five parts;in writing should be interesting from scientific point of view and writing.