Research On Omni Channel Markting Of Internet Enterprise

In recent years,with the rise of tourism and business model of the Internet popularity,more and more tourism enterprises to build a multi channel marketing mode to the Internet as the center.The author believes that in order to adapt to the future development and competition,only the whole marketing channels will be able to adapt to the development of the society.This paper takes A company as an example,through literature research,case study,quantitative research,model research and other research methods,this paper introduces its development,appeared in the marketing process and the analysis of its present difficulties,some improvement measures,combined with the social environment,import the attribution theory,to illustrate the full channel marketing plays an important role in the Internet business.The burden of proof and comprehensive interpretation,fully analyzed the development process of A company as the representative of the internet tourism enterprises,confirmed the attribution theory in the practice of internet tourism enterprises an important guiding role,further supporting the full channel marketing in today's society,especially an important role in marketing system,and provide the reference for the other Internet marketing system.