Research On Operating Capital Management Of Home Appliance Retail Enterprises Based On Value Chain

With the development of economic globalization,market competition is becoming increasingly fierce.In order to survive and develop in this competitive environment for a long time,enterprises must manage their daily financial activities well,and the management of working capital is an important part of the financial management of enterprises,so improving the management level of working capital is an important way for enterprises to enhance their market competitiveness.The limitation of the traditional method of management of working capital in our country lies in that it does not consider the integrity of management of working capital and cannot keep up with the development of modern enterprises.In this way,the concept of value chain management is introduced.As a brand-new management concept,value chain management is no longer limited to a certain link,but the key lies in the competition of the whole value chain.It constantly integrates and optimizes the internal and external business activities of enterprises,and stands in the overall perspective to improve the methods of working capital management,so as to create value for enterprises and its ultimate goal.It is consistent with the management of working capital and is to maximize the value of enterprises.Therefore,it is of practical significance to introduce the theory of value chain management into the management of working capital in the highly competitive retail industry of household appliances.This paper uses case study method,taking Suning Easy-to-buy Group Co.,Ltd.as a case company,to study and analyze the management strategy of working capital in its value chain.Firstly,it introduces the research background,significance and possible innovations,and preliminarily establishes the research framework of the paper.Secondly,this paper elaborates,collates and summarizes the relevant theories,domestic and foreign value chain and working capital management literature,and establishes the theoretical framework of working capital management based on value chain,which provides theoretical guidance for the following paper writing.Then,the paper studies and analyses the operating capital management strategy and implementation effect of the case company based on value chain.Finally,through the case company based on the value chain of working capital management needs to be improved and strengthened put forward some optimization measures.Hope that through this study,it can provide some reference for the management of operating funds of China's electricity retail enterprises.