Home Appliance Industry M Group Based On The Channel Of Working Capital Management Performance Evaluation

At present,the development progresses of home appliance industry in China rise day by day.The competition of domestic home appliance industry not only stays in areas such as technology,brands and services,but also works on how to improve the level of enterprise working capital management performance.An important aspect of home appliance enterprise competition is to help enterprises to use money effectively,which is also an important aspect of enterprise development.Enterprises must prepare amply on working capital and improve their level of management to effectively prevent and deal with the external crisis and economic hardship.Reasonable effective working capital management performance evaluation can help enterprises to improve working capital utilization and enterprises’ profit ability.Strengthening the control and management of working capital can reasonably allocate working capital investment proportion in different processes,thus improving fund use efficiency and reducing production costs.Most of the domestic and international literature on the research of the working capital management still stay in the key elements of the single phase,such as monetary funds,inventory control,accounts receivable and accounts payable.The traditional way of working capital performance can not combine with the theories of rapidly developed modern enterprise such as the channel relationship and customer relationship.It is very difficult to consider working capital from overall usage by traditional way of working capital performance,and there are contradictions between the elements.Based on the above situations,in order to improve the performance evaluation of enterprise operating funds management,some scholars put forward to reclassified working capital,combined the channel management theory with enterprise’s actual operation,established the working capital management performance evaluation system which is based on channels,thus providing a more effective way for the enterprise.This article uses many research methods including the literature analysis,financial indicators analysis,case analysis and comparative analysis.It establishes the working capital and reclassified to channel management theory as the center and uses the financial data of M group performance indicators to the analysis of working capital.On the basis of reviewing existing literature,this article points outthe traditional problems of performance evaluation according to the management of working capital.Then it puts out the new performance system of working capital,intuitively showing index based on the channel management of working capital performance evaluation.It collects the research object of M group relevant financial data,adds data from two other related enterprises Qingdao Haier and Gree Electric to contrast with M Group,finding the problems on the performance of working capital and putting forward reasonable suggestions on enterprise performance working capital management from the angle of scientific.