Research On The Internet Marketing Strategy Of A Wine Company

With the expansion of Internet users in China and the progress of network technology,the majority of Internet users are keen on online shopping.This has brought great impact and impact on the traditional liquor enterprises.How to formulate the network marketing strategy in the dynamic environment has become a problem to be solved urgently.A wine company is the second largest liquor manufacturer in Maotai Town,Guizhou province.How to carry out network marketing and achieve sustainable development needs in-depth study.Based on experience marketing theory,community marketing theory and accurate marketing theory,this paper compares traditional liquor marketing and network marketing,summarizes the development trend of liquor network marketing,and points out the problems facing the network marketing of A liquor company through the analysis of the network marketing status of A liquor company.Then,through the analysis of the network marketing environment of A liquor company,it is found that the network marketing of A liquor company is in a good macro environment.The liquor industry relies on the Internet to subvert the pattern of liquor sales,and finds that the network marketing of A liquor company has the advantages of quality,good quality,low price,healthy liquor concept,and rich product line.The internal advantages,the consumption habits of the main user groups in the market are more traditional,the high end wine market competition is fierce.Compared with the competitive disadvantage of the A liquor brand,it has the development of Internet information technology,which provides a good opportunity for the liquor network marketing,and the alcohol elimination fee is from the large banquet to the personalized and private space.Transformation,the expansion of market capacity,the trend of drinking wine consumption in the past two years,which is located in Guiyang,Guizhou Province,is in favor of the external opportunities for the development of borrowing,but also facing the competition challenges of red wine,wine,beer and other alcoholic drinks,the negative impression of the public opinion on the safety of liquor in the food,the liquor as a special product and logistics With the high cost of external threats,A liquor companies need to face up to the network marketing environment and formulate optimized network marketing strategies.A liquor company network marketing aims to maximize brand exposure and attention,the fastest way to pull distributors into the A liquor industry,to create the A liquor network liquor industry word of mouth,the final result is to arouse old customers,cultivate new customers,enhance consumer loyalty,and effective communication with consumers,realized The spread of consumer word of mouth has greatly enhanced the brand awareness of A liquor companies.The general idea of A liquor company’s network marketing is to integrate healthy drinking culture into network marketing,improve the brand height of A wine company,strengthen the sense of A wine company brand,integrate resource layout three-dimensional network marketing platform,fusion technology to present experience creative content,improve the reputation of A liquor company brand,and fight Create network marketing word of mouth;embrace big data to generate network marketing interactive contacts,carry out precision marketing,achieve precise user communication.Finally,from the integration of resource layout three-dimensional network marketing platform,fusion technology presents a sense of creative content,continuing to integrate healthy drinking culture into network marketing,embrace large data to generate network marketing interactive contact optimization A liquor company network marketing strategy,and put forward the organization of A wine company network marketing strategy.Personnel and cultural protection measures.