Research On The Development Of Personal Finance Business Of ICBC Ningxia Branch Under The New Rules Of Capital Management

The personal finance business of China's commercial banks started in the 90 's.Due to the late beginning,although it possessed a roar development all aspects lagged behind the finaneial business abroad.Behind the prosperity and development of the domestic financial management business,hides the chaos of the financial market.P:roblems such as multi-layer nesting of products,non-compliance of business processing process,lack of strict supervision,common rigid payment of financial products,unclear risk floor,liquidity risk contained in capital pool model,etc even appeared in China.Although Chinese government has issued two regulatory regulations to rectify such problems,these problems have not been fundamentally solved.Therefore,on April 27,2018,the "One Bank and Three Commissions" jointly issued the nGuidelines on Standardizing the Management of Assets of Financial Institutions(draft for comments)"("New Regulations for the Administration of Funds"),which aims to rectify domestic investment and management industry,including commercial banks to return the financial management business of the Bank department to the origin of "entrusted by people,valet management".Domestic commercial banks ' financial management business will face a great transformation.Under this background,taking ICBC Ningxia Branch as an example to analyze the current situation of personal finance business development in ICBC Ningxia Branch by using data analysis method and internal and extermal environment analysis method,find out the problems encountered in the business development and put forward corresponding transformation Suggestions.Firstly,this paper expounds the background and significance of the topic.Secondly,the content of the new asset management rules is understood and read,and the reasons,core content and five conceems of the new rules are elaborated.Then it analyzes the status quo of personal finance services of ICBC Ningxia Branch.Finally,based on the content of the new regulation of asset management,the internal and external environment analysis method was used to find out the problems in the development of personal finance services of Ningxia Branch and put forward feasible Suggestions based on the actual operation of ICBC Ningxia Branch.Since the new regulation of asset management was issued in 2018,the research field is relatively new,which is also the innovation point of this paper.