Research On The Development Of Personal Finance Business Of ICBC E Branch Under The Background Of "big Asset Management"

Facing the advent of the era of "big capital management",China's financial market is faced with the challenges of interest rate transformation in the financial market,intensified competition among financial institutions and mixed operation situation.The original deposit and loan business of E branch has been greatly impacted,and the development of personal financial business has become an important way for commercial Banks to develop themselves.Through the field investigation of E branch,the author puts forward the problems of its personal financial business development.Theory of evolution by contacting the commercial bank personal financial business and commercial Banks' personal financial business market theory basis,using the method of literature research,case analysis and the actual survey research methods,put forward to the arrival of the era of "information technology",to E branch of the impact of personal financial business and the existing problems,and further discuss the "information" age background,E branch of industrial and commercial bank of China the way of survival and development of personal financial business,from E branch and the development of our country's commercial Banks personal financial business to provide valuable reference.