Research On The Recreational Value Of Tourist Resorts Based On Tourists' Experience Preferences

With the rapid development of tourism,it is necessary to study the value of tourist resorts from the perspective of tourists.Judging from the current stage,China has less research on recreational values from the perspective of tourist experience preferences in tourism resorts,and has accumulated insufficient cases.China has already begun its journey to vacation tourism.The study on the value of recreational tourism in holiday resorts cannot be delayed.Based on the previous research progress,this paper carefully analyzes the previous research on the value of recreational tourism in traditional tourism destinations and puts forward the research on the recreational value of tourism resorts.As an international metropolis,Guangzhou has a strong demand for holiday tourism.This city with strong potential for developing holiday tourism has almost no research in this field.Selecting Guangzhou Changlong Tourism Resort as a case study will help increase Guangzhou tourism.The empirical research of the resort has accumulated to achieve the sustainable development of vacation tourism in Guangzhou.With the above background support,this article takes Guangzhou Changlong Tourism Resort,which opened to the public in 1997,as a case study,and obtains research data from on-site investigations.Through descriptive statistics,correlation coefficient analysis,and regression analysis,Guangzhou Changlong Tourism and Holidays District tour values??are assessed.First of all,this paper aims at the past analysis of the value composition of traditional tourism destination recreation,improves the composition system of recreational value in tourism resorts,and analyzes the content of tourism resort travel and tourism needs assessment.The similarities and differences between the Travel Expense Act and the Individual Travel Expense Act define the evaluation methods;secondly,through field surveys,they understand and simply sort out the general situation,characteristics,development and utilization of the Guangzhou Changlong Tourism Resort,and conduct field surveys in the study area.Questionnaires were collected to collect research data and analyze the research design.Third,the concept of tourist experience preferences was introduced from the perspective of tourists,and the quality factors of tourist attractions affecting the preferences oftourists were investigated and considered in order to obtain tourists' requests.The degree of attention to the quality factors of tourist resorts and the experience preferences of tourists.Finally,a model was built by adding the quality variables of tourist attractions that influence the preferences of tourists,and the tourists' consumer surplus in tourist resorts was estimated through regression analysis.Value,and to Guangzhou Resort development to provide reliable advice.After the above studies,the following main conclusions have been reached:(1)Based on the analysis of previous research on recreational value,based on the theoretical basis of welfare economics,tourism resources,and consumer behavior,combined with the specific characteristics of tourism resorts,a compositional system of recreational value in tourism resorts is proposed,which will be of recreational values.The evaluation content was analyzed item by item.Furthermore,the time and opportunity costs and multiple tourism destination problems that may arise in the study of tourism resorts' recreational value are further analyzed.Several important variables are introduced in the establishment of the regression model,including travel distance,scenic quality factors,and so on.(2)It was found that tourists in tourist resorts pay more attention to experience and experience preferences are influenced by the quality factors of the attractions.They include five kinds of preferences: “Get rid of the tedious work,get different environmental experience”,“Experience good service,get a sense of respect” and “Relax."Mental and mental changes in mood","Experiencing stimulation,satisfying the curiosity of the novel","Promoting family affection,and friend's feelings";Visitors value the resort's service level and theme culture in terms of quality factors of the attraction.(3)Taking the number of vacation trips as a dependent variable within one year as a dependent variable,the quality factors and demographic factors that influence the preferences of the visitors' experiences as independent variables,a demand function model was established,and whether or not the time opportunity cost was included in the calculation of travel cost was used as a basis for calculation.Each time the consumer surplus,the recreation value is 5084 yuan(including the opportunity cost of time)and 4985 yuan(excluding the opportunity cost of time).The innovation of the article lies in the research on leisure value of rural tourism and traditional tourism destinations on the basis of predecessors' researches,and proposes a studyon the value of recreation resorts in tourism resorts,and analyzes the value composition of recreation resorts in tourism resorts.The object of assessing recreational value from the perspective of tourists.In calculating the regression model of visitor's consumer surplus,the travel distance and quality factors affecting the number of trips in holiday tourism were introduced,and the opportunities opportunity cost and multiple tourism destinations of vacation tourism tourists were discussed.Experienced preferences were classified and so on.In short,the article theoretically fills the gap in the evaluation of recreational value in tourist resorts and enriches the value assessment of leisure tours in Guangzhou and domestic tourist resorts.In practice,it analyzes and compares the tourism value of Guangzhou Changlong Tourism Resort in 2017 with its actual benefits.The relationship between the two is to find out the reasons for the differences,and to propose a sound price management system,increase the development of special commodities and strengthen the protection of the scenic environment resources in order to satisfy the preferences and needs of tourists in tourist resorts,and to give Guangzhou the future.It is of great significance to provide suggestions for the improvement of the construction of tourist resort facilities and the promotion of the theme culture,and for the orderly and healthy development of the Guangzhou tourism resort to attach importance to tourist needs and experience.