On The Regional Brand Construction Of Aksu Candy Heart Apple

Today,with the rapid economic development,the benefits brought by commodity branding are obvious to all.If agricultural products want to break through the dilemma of the original sales mode,they must develop brand building and enhance their own value in all aspects.As an agricultural product with ever-increasing production,import and export sales and annual average demand,it is urgent to develop Apple brand construction.Foreign brands rank first in the world in terms of overall brand ranking.Vigorously developing domestic high-quality Apple brands is of great significance in both occupying the international Apple market and driving the local economic development.Akesu Candy Heart Apple,as one of the best domestic apple brands,is very necessary for brand building.At present,Akesu Candy Heart Apple brand is still in the development stage.Research on Akesu Candy Heart Apple helps to solve the problems encountered,which not only contributes to the development of regional brands,but also plays a positive role in promoting the brand building of other local agricultural products.The main content of the paper is divided into six parts: The first chapter is the introduction,which mainly introduces the background and significance of the topic,as well as the research trends at home and abroad,clarifies the main content of the article,straightens out the research ideas,and chooses the research methods suitable for the study of Aksu Bingtangxin apple.The second chapter is about the related concepts and theories of regional brand.This paper introduces the concepts related to regional brand of agricultural products and the theories mentioned in the article,which provides the theoretical basis for the following analysis.At the same time,it chooses a suitable model for the construction of regional brand of Aksu Bingxin Apple.The third chapter is to analyze the development status of Aksu Bingtangxin Apple regional brand.The fourth chapter is to analyze the problems of Aksu Bingtangxin Apple regional brand,which are mainly summarized as the inadequate combination of brand and culture,the low degree of industrial cluster agglomeration,the failure of industry associations to fully play a role,the lack of government support and supervision.The fifth chapter is a case study of brand building at home and abroad.Chapter 6 puts forward the countermeasures and suggestions for the construction of Aksu Bingtangxin Apple regional brand to help the brand develop better in the future market.