Case Study On The Impact Mechanism Of,"Agricultural Similar Enterprises"

With the continuous improvement of China’s agricultural industry structure and the gradual optimization of planting layout,the scale of fruit planting is expanding and the output is increasing year by year.However,while pursuing economic growth,it ignores the interaction between industrial development and environment,and seriously destroys the fruit growing area.The ecological environment urgently needs to reconstruct the supply chain system of the fruit industry from the perspective of harmonious development between man and nature to promote the sustainable development of the fruit industry.China has integrated ecological construction into the overall layout of the "China’s five pronged strategy" of socialism with Chinese characteristics.Actively promoting green ecological agriculture is a new requirement for building socialist modern agriculture,and it is also the main direction of structural reform of agricultural supply side.Therefore,for fruits Research on industrial ecological supply chain can promote the sustainable development of agriculture and promote the modernization of agriculture,which has important practical significance.Under the current situation that Shandong Province regards “brand agriculture” as an important measure for the development of agriculture,promoting the development of regional brands of agricultural products is the most important factor in the development of agriculture in Zibo City.The development of agricultural product regional brands requires not only the support and guidance of the government,but also the joint efforts of the internal members of the regional brands.After research,we found that regional brands of agricultural products provide a platform for the development of their internal members.On this platform,members compete fairly and develop together.Moreover,the internal relationship of agricultural product regional brands is a complex three-dimensional structure from "point" and "line" to "face" to "body",which is complex,related and multi-layered.Therefore,this article refers to each member of the regional brand as “point”,the relationship between members is called “line”,the external environment is called “face”,and the regional brand platform of agricultural products is called “body”,and Based on this,a three-dimensional platform for regional brands of agricultural products will be built.At the same time,the research also found that there are four main forms of agricultural enterprises,farmers,cooperatives and industry associations in the regional brands of agricultural products,and they are interrelated and mutually influential,forming an intangible network structure and jointly promoting the development of regional brands.Based on this,this paper takes Boshan kiwifruit as an example to study a relationship plane in the three-dimensional structure of agricultural product regional brands,and deeply analyzes the co-opetition relationship between enterprises,farmers,cooperatives and industry associations at this level and its The impact of brand development.In this paper,these four main forms are collectively referred to as “agricultural similar enterprises”,and the purpose is to put them in an equal position in order to better study the internal network relationship between them.At the same time,this paper builds the “agricultural enterprise” relationship model,and based on the theory and field investigation,it is found that “agricultural enterprises” do not exist in isolation,and are affected by the interaction of enterprise characteristics,inter-enterprise characteristics and external environment.Enterprises have a relationship of competition and cooperation with each other.And through the dynamic model of the inter-enterprise co-opetition relationship system,it can be found that the influencing factors and operational mechanisms of similar competing relationships between enterprises are the overall results reflected by the mutual coupling of feedback loops.By analyzing the role of the system feedback loop on the state of the inter-enterprise relationship and the different factors and the impact on the regional brand of the agricultural product,the bottleneck of the competing relationship between the affected enterprises can be found,and the impact class in the process can be found.The main factors of enterprise competition and cooperation are regulated,and the dynamic and coordinated development of “agricultural enterprises” and agricultural product regional brands is realized.