Development Strategy Research Of Taikang Pension Enterprise Annuity Business

This paper combines theoretical research methods and practical research methods to study the development strategy of Taikang old-age gold business.Based on the research of relevant literature and literature,this paper analyzes the macro environment by using PEST analysis when analyzing the external environment.Under the policy of strong support from the state and the stable development of the national economy,enterprises began to pay attention to the stability of talents,and individuals gradually carried out pension planning.With the development of artificial intelligence Internet technology,the east wind gradually entered the social line of sight;using Porter's five-force model analysis In the competitive environment of the industry,the existing competition in the enterprise annuity market is very fierce.In particular,the competition from other companies in the insurance department is extremely fierce.The barriers to entry are mainly due to the restrictions of national policies and laws,while the threats from other aspects are relatively small.Finally,through the analysis of the competitive situation matrix,the competition in the industry of Taikang Pension Center is fierce.By analyzing the internal environment and analyzing the internal resources and capabilities of Taikang,it is clear that Taikang pension has advantages in organizational structure,marketing channels,technical resources,operational capabilities,investment and risk control capabilities,and in terms of manpower composition,personnel training and incentives,and brand awareness.There is a weakness on it.Comprehensive SWOT analysis,choose a strategy that leverages internal strengths and leverages external opportunities.Combining the corporate mission,vision and goals of Taikang Pension,this paper finally proposes that Taikang pension business development should implement a diversified development strategy,strengthen the main business of the enterprise annuity,and form a three-pronged enterprise annuity business,employee welfare business and health insurance business.Mutual development and mutual assistance,and implement differentiated routes in the four aspects of image,personnel,channels and services.Finally,through the four aspects of brand culture strategy,human resource strategy,marketing strategy and customer service strategy,we will take safeguard measures.Ensure the smooth development of Taikang's old-age pension business,and finally maintain competitiveness in the market,better adapt to the development trend of enterprise annuity,and form a sustainable operation.