Research On The Development Strategy Of Enterprise Annuity In Fund Company

In recent years, China's aging problem is increasingly serious. In order to solve the problem, relying only on the basic pension insurance has been compromised. From the experience of developed countries, the development of enterprise annuity is the important means to solve the problem of aging population. As the fund law come on stage, as the enterprise complement endowment insurance, enterprise annuity fund operation has entered a stage of marketization, In the future, Enterprise annuity's development space is enormous.In this paper, by studying domestic and foreign enterprise annuity development course and characteristics of the comprehensive comparison and analysis the development trend of China's enterprise annuity. Then, using the method of PEST and SWOT analysis of the enterprise annuity market strategic background and business environment, and discuss a case. The conclusion is that development of enterprise annuity fund is an inevitable trend. Although Elitimes faced with fierce competition in the industry, lack of experience and system remains to be strengthen disadvantage, but still can be from two aspects, including internal governance structure, strengthen the innovation management, strengthening the construction of IT system and external marketing service network construction, improving professional marketing team, build customer relationship management (CRM) platform to be promoted, and gradually formed the marketing competitive advantage.